Marketing and communicating your sustainability strategy, goals, progress, and overall journey is important. Sustainability marketing, is marketing that seeks to integrate the ecological and ethical concerns of the green marketing era, along with a relationship marketing focus, to create a form of marketing that develops long-term, sustainability-oriented value relationships with customers (Belz and Peattie 2012).
In such a cluttered market place you want to make sure your message is heard, understood, and engaged with. You may have environmental values, which are important to share. Then again, your recent sustainability project may have not made as much progress as you had hoped. It is important to effectively communicate your sustainability message and journey to your audience. This could be your internal management team, department, customers, or even the wider public. There is a fine balance in this equation. Honesty, openness, and authenticity, as well as your organisational ethos is important.
We offer a range of hands-on services in sustainability marketing including print, digital, and blended. We can provide additional insight into your target audience to support the delivery of an effective communication programme. We use a blend of the traditional marketing mix, through the lens of sustainability.
Why not get in touch to discuss your needs?